virtualDavis

Storytelling in the digital age. I wonder, wander, create, curate and share stories.

Writer’s Digest Conference 2012, Sunday

Take a skinny dip in the data stream from the last day of the Writer’s Digest Conference 2012 (WDC12). After the intensity of the last two inspiring days, I most attendees are simultaneously exhausted and sad to go. The energy, connections, and cross pollination at WDC is infectious, so saying good bye to new and old friends is tough. Back to the garret! But with a band of new co-conspirators. Read the rest of this entry »

Writer’s Digest Conference 2012, Saturday

Day #2 of the Writer’s Digest Conference in the chilly, slightly snowy Big Apple… The mondo snow blizzard promised was not delivered, but you wouldn’t know one way or the other inside of this world-unto-itself hotel and conference center. What follows is a mashup, a digital scrapbook. Enjoy! Read the rest of this entry »

Writer’s Digest Conference 2012, Friday

Thrilled to be returning to New York City this year for another round of Writer’s Digest Conference (WDC12). What follows is a loosely curated overview of the data stream generated over the course of the three day conference. If I’ve overlooked a salacious tidbit, please let me know. I’ll add it in ASAP. Thanks. Enjoy! Read the rest of this entry »

Born Again Books

Book Sculpture by Guy LarameeWith the increasing popularity of electronic readers and e-books, the future use of hard-bound books also comes under question… French Canadian artist Guy Laramée tackles it from a decidedly philosophical — and creative — perspective, carving intricate, three-dimensional landscapes that look amazingly real up close. (TreeHugger)

Based in Montréal (only an hour and a half north of me), French Canadian artist Guy Laramée tickles the already ticklish debate over the destiny of printed books. Fusing art and anthropology Laramée carves books into sculptures which arrest the viewer not only with their intricate three dimensional beauty, but with the cascade of questions each piece compels. Why books? Why vintage books? What are the implications of destroying words and ideas in order to create romantic, usually natural scenes? Read the rest of this entry »

Kindle Owners’ Lending Library

Amazon lending up to 300k e-books per month (image via VatorNews)

Image via VatorNews

When Amazon launched Kindle Owners’ Lending Library, their free e-book lending library back in November it was a concept, a gamble, a challenge.

Amazon unveiled a long-rumored “Netflix-for-books” digital lending library Wednesday. Via yet another enhancement for Amazon Prime, subscribers who also own Kindles can borrow one (and only one) book per month from about 5,000 available titles. (Wired.com)

Less than three months later it’s taken off, and its potential is just beginning to take shape.

According to the company, customers borrowed nearly 300,000 (295,000 to be exact) KDP Select titles in December alone, and KDP Select has helped grow the total library selection. With the $500,000 December fund, KDP authors have earned $1.70 per borrow. In response to strong customer adoption of the Kindle Owners’ Lending Library, Amazon says it has added a $200,000 bonus to the January KDP Select fund, raising the total pool from $500,000 to $700,000 for authors. (TechCrunch)

Who knew libraries would profit indie authors in the digital age? Another encouraging indicator for storytelling buskers… Sure Amazon’s free e-books (like their free videos) are incentives to sell Kindles and Amazon Prime, but the numbers are encouraging at a time when writers are gushing content virtually uncompensated.

Am I gushing? Yes. Am I habitually, unabashedly pollyanna-ish? Yes! But I can’t help getting excited (and optimistic) about what this means for indie authors. I understand that Amazon’s motives are market dominance and an eventual payday, but there’s a fascinating shift afoot, and from the vantage of a latter day storyteller, it opens up exciting new opportunities fellow narrative crafters. KDP Select is starting to look a lot more inviting, right?

Amazon this morning announced that it has set up a $6 million annual fund dedicated to independent authors and publishers. Dubbed KDP Select, the fund aims to let indie authors and publishers “make money in a whole new way”… [When] a KDP author or publisher chooses to make any of their books exclusive to the Kindle Store for at least 90 days, those books are eligible to be included in the Kindle Owners’ Lending Library and can earn a share of the KDP Select fund. (TechCrunch)

Of course, not everyone’s happy, and I suspect that it may be a couple of years before we can accurately evaluate the impact this will have on traditional publishers and authors. Plenty of cynics and skeptics are offering doomsday prophecies, but this warning in particular gives me pause, reminding me not to leap before I know how high the tide.

The Author’s Guild attacked Amazon after the Kindle Lending Library was announced, claiming that the program (in which Amazon actually purchases a copy of the book at cost to itself) “appears to be boldly breaching its contracts with these publishers. This is an exercise of brute economic power.” (HotHardware)

Brute economic power for sure, and risks abound, but at this early way station it looks like at least some authors are profiting.

Rachel Yu, a 16 year-old high school student, earned $6,200 in December from e-books she wrote and published via a related Amazon initiative called KDP Select… her children’s books, including titles such as “The Magical Dragon’s Three Gifts,” were among the most borrowed through the Kindle Owners’ Lending Library. (MediaFile)

Although this prodigy is still too young to enroll directly in the program, her parents fronted her success, suggesting that the KDP Select must be family-friendly and tolerant of round pegs in square holes. Not necessarily a common description for traditional publishing

Carolyn McCray, a writer of paranormal romance novels, historical thrillers and mysteries, earned $8,250 from the KDP Select fund in December. “KDP Select truly is a career altering program,” said McCray. “I couldn’t be happier with the tools, support and exposure it has given me. To say the trade-off of exclusivity on Amazon for the Kindle Owners’ Lending Library has been a profitable one would be a gross understatement. Participating in KDP Select has quadrupled my royalties.” (TechJournal South)

Amber Scott is a romance writer and earned $7,650 from the KDP Select fund in December. “Enrolling in KDP Select utterly transformed my career,” said Scott. “I’ve experienced not only a surge in royalties but a surge in readership thanks to the increased exposure. I love the chance to earn new readers through the innovation of the Kindle Owners’ Lending Library. What an exciting time to be an author.” (TechJournal South)

Three inspiring stories don’t define a rule, but the picture is promising. Where from here? I suspect the numbers from January will be exciting too, especially considering how many Kindles allegedly sold in the holiday fervor. Vice President of Kindle Content, Russ Grandinetti, touched on the proven marketing potential of offering free e-books through the Kindle library.

“We knew customers would love having KDP Select titles in the Kindle Owners’ Lending Library. But we’ve been surprised by how much paid sales of those same titles increased, even relative to the rest of KDP.” (eBookNewser)

Perhaps the digital age will see a return to busking and libraries. I hope so. And our first glimpse of Kindle Owners’ Lending Library invites optimism.

Alice in Wonderland: A Digital Dazzler

Alice in Wonderland

Alice in Wonderland

Delightful dinner at the Essex Inn last night with writer friends ruminating on the future of publishing, book bundling, book/app convergence and other exciting changes in the realm of reading, writing, listening, watching and storytelling. An apt prologue to Chris Stevens’ lament this morning.

“I’m desperate for the book industry to produce some work that blows me away, but for now there’s a few Alice clones and not much else. I can see exactly why this is happening. The major publishers have completely abdicated responsibility for producing the digital versions of their catalogues: it’s all handed over to amateurs. You see it throughout the industry. From the typographical horror of most eBooks, through to the lacklustre iPad titles being produced.” ~ Chris Stevens (via eBookNewser)

A public domain book, (read free from copyright, royalties, etc.) Alice in Wonderland was revitalized by Stevens and a friend after they lost their jobs and had time on their hands. As a writer (The Times, CNET) and graphic designer Stevens was an obvious creator this this app which has already been installed on half a million iPads, but why didn’t the publishing industry beat him to the punch?

“The big problem is that most publishers don’t care about the iPad or eBooks very much, whether this is an aesthetic rejection based on the publisher’s historical reverence for the printed page, or a reflection of the relatively small profits to be made on the iPad so far, it’s hard to know.” ~ Chris Stevens (via Toronto Review of Books)

I suspect that traditional publishing wouldn’t sneer at 5,000,000 installs of a public domain property retailing at $8.99! And just in case you assume it’s all luck (Stevens admits that much of their success is luck), take a look at these reviews from iTunes’ Alice in Wonderland download page.

“The cleverest iPad book yet … For the first time in my life I am blown away by an interactive book design.” ~ Gizmodo.com

“Alice app for iPad points the way toward a new generation of pop-up books.” ~ Independent.com

“Alice in wonderland iPad app reinvents reading.” ~ TheHuffingtonPost.com

“A glimpse of the future of digital reading.” ~ BBC.co.uk

What are you creating?

Update: Friend and perenial inspiration Linda Hollier (@lindahollier) invites us on a plunge down the rabbit hole a century and a half after Lewis Carrol initiated Alice’s Adventures in Wonderland.

Alice found herself in a room with a little table. On it lay a tablet. To examine it she picked it up, swiped its screen and squealed with delight at what she found. There were stories with pictures that were interactive when she touched them. There were conversations going on in real time! There were maps and dictionaries, newspapers and magazines. She could play games and even draw using her finger.

She noticed a camera and a special app and before long was taking pictures of herself which transformed her at once into someone tall, someone short, someone with a huge funny face and then someone all squashed up. She squealed with delight. (here2here)

Linda’s playful exercise transports us ultimately into an example of the wonders available to us in this brave new world, wonders more abundant and accessible than ever before if we only stop (or even slow down) long enough to see and appreciate them.

2012 Publishing Predictions

2012 Publishing Predictions (image of/by virtualDavis)

Day three of the new year. Already! I’m plugging diligently away at my 2012 resolutions, but what good are resolutions without some predictions?

I’ve polished up my crystal ball, and an image is emerging… A thinly veiled wish list? Are you kidding? No way. This is the real deal, a sneak peak into the future!

I’m seeing a sea change in the publishing world, a dramatic shift throughout the creator-to-consumer landscape. Old news? Yes. But what exactly does the new publishing landscape look like? Here is my oracular best.

My top publishing prediction for 2012 is book bundling. It’s time for user friendly digital book and audio book integration. If I want/need a book, I should be able to instantly find and purchase a digital version. And it should include both the text and audio version of the book. Not a computer generated voice struggling through the language. A whiskey tenor bringing the story to life. A current favorite is  Michael Ondaatje‘s The Cat’s Table. Splendid! I want to listen while driving, exercising, showering and cooking. And when I settle into my armchair or flop into the hammock by the shores of Lake Champlain I want to be able to switch seamlessly from audio to text so that I can read. And when I want to jot marginalia or forward a quotation to a friend, I want it to be equally simple in both formats. This vision of book bundling should be the bare minimum. But my prediction goes further. Print books can remain relevant if they include the digital bundle. Gift giving demands this. I want to write a personal inscription in green fountain pen ink in the front page, and I want to be able to wrap and hand the familiar bound heft of a book. Most of us still love print books. And the appetite (habit?) will die slowly. But what better incentive to buy the print version if it includes the digital bundle so that readers can also be listeners, etc. Personally I love experiencing books in multiple formats. But the bottom line is that the future is all about flexibility. And as long as we’re imagining the perfect giftable book bundle, let’s through in the Vook or other digitally enhanced, value added version too. Icing on the cake. Consumers will love the bundle even if they only use a fraction of the content.

Are you with me so far? My crystal ball is not blurry on this book bundling issue, though it’s still not clear if the major strides in this arena will come from the “Big Six” or brave, savvy upstarts. A few publishing companies are already venturing into the territory, but who’s going to redefine the book publishing marketplace. I’m ready!

My second publishing prediction for 2012 is for an app/digital book convergence (or at least blurring). I love the crack of a book’s spine and the smell of musty old pages and contributing to the tangled marginalia of a treasured hand-me-down. But one’s head must be deep in the sand to overlook the smartphone’s manifest destiny. Not only have smartphones become ubiquitous throughout the developed world, but they’re quickly becoming the one stop shop for, well, for just about everything content/communication/entertainment/etc. Phone, email, camera, secretary, navigator, coach, movies, games, news, flashlight, car key, you name it, the 21st century smartphone is almost divine. Like it or not, your smartphone is the ideal book bundling vehicle, and the app strikes me as the most obvious cheap, user-friendly packaging for tomorrow’s book bundles. Enough said? And it is the ultimate inspiration buy!

My third publishing prediction for 2012 is platform androgynous content.  When I purchase a new digital title, I don’t want to be limited by my device. If I’m using my iPhone, Mac Pro or Mac Book Pro I want the same access and experience. Ditto for Kindle Fire, Nook, Sony Reader, in-air entertainment console, etc. Make it easy for your audience to consume your content no matter where they are and no matter what interface they use. Unshackle good books from the devices which we use to read/watch/listen to them and we’ll consumer much, much more of your liberated content. I promise!

These are my top three, but they’re only the tip of the iceberg. The media is awash is publishing oracles, but Jeremy Greenfield’s “Ten Bold Predictions for Book Publishing in 2012” (Digital Book World) is the best place to start. A couple of highlights:

The publishing world is a’changing… And it’s changing fast! If you’re trying to catch up, stop. If you’re an innovator reinventing storytelling in the digital age, then sing, dance and celebrate because you are the change. And you’re living in the garden of opportunity. It’s a great time to be a storyteller!

What are your 2012 publishing predictions?

Update: I was honored by Porter Anderson (@Porter_Anderson) with inclusion in his January 5 Writing on the Ether.

“as we flee from the prediction-prone and nostalgia-noxious equinox back into our present, we’re going to cast one brave look over at George Davis’ set of what he calls 2012 Publishing Predictions – but, ah, these are actually wishes… What Davis says he wants is a seamless read across several media… Davis wants to start in the print hardcover. Then have the e-version know where he left the bookmark. Then have the audio edition’s narrator pick up at the same place. And — I’m extrapolating here — finish the book by streaming the film, as before from the last point he left off in the audio-, e-, or tree-version. (Writing on the Ether)

Although Porter almost perfectly summed me up, I’d like to clear up one detail about the tree-versions of books. To be sure, the best-of-bundling will be seamless integration across media. To easily, instantly switch between audio, digital (text and/or multimedia à la Vook), video and print is an ambitious but enticing dream. And most likely a pipe dream, at this stage.

However the opportunity for seamless integration across digital media is considerably more attainable today than the seamless integration of print. So my prediction is for seamless digital integration bundled with the print book as “wrapper”. Many of us still prefer to hold and read and smell and marginalia-fill and gift print books. This habit will likely diminish over time, but not overnight. So give buyers what they know they want. But include a scan-able digital bundle which immerses readers in the riches of digital publishing.

2012 New Year’s Resolutions

English: Two New Year's Resolutions postcards

Resolutions (Image via Wikipedia)

Cheers to a razzle-dazzle 2012! I’m saluting the new year with a confession: I failed my top resolution for 2011.

There it is. I tried. I failed. Period. But last year is history, and the new year is my story!

That’s right, I’m totally undaunted. Humbled but not discouraged. Perhaps I was overly ambitious. Perhaps my resolve faltered. Perhaps I needed humility, checked ambition, faltering resolve. Perhaps I needed to unlearn and relearn and regroup and refocus…

One year ago today — with all the hubris and fanfare of a precocious adolescent — I threw caution to the wind and sang out across the interwebs.

I do hereby firmly resolve to publish Rosslyn Redux in multiple formats and to share my experiences over the next year while moving toward this goal.

My most important 2011 new year’s resolution was to deliver Rosslyn Redux to its audience. And I failed. Mostly…

But rather than sulking and groveling and begging absolution, I’m going to double down. My timing was off, but my goals were spot on. Last year whistled past like a downtown express which sucked my clutch of papers and carefully coiffed do down the tube in its wake. After standing on the platform for a while I learned to read an iPad and wear a hat. Now when the train bullets past I don’t blink.

My 2011 resolution numero uno eluded me, but I made strides and learned plenty over the last twelve months. Now I’m ready to deliver on my promise. I’m gambling that new year’s resolutions (like wine and cheese) tend to improve with proper maturation!

But good cellaring alone won’t be enough to deliver the goods. Dreams are dandy, but it takes good fundamentals and process to mature goals into accomplishments. Here are a few pointers I’ve collected to help guide me.

  • pick very small resolutions, measurable actions that you can fulfill… You want small goals you can meet in a short time. (abc7.com)
  • make your resolution specific, with a tangible, achievable outcome. (forbes.com)
  • create a timeline… that gives you enough time to make the right choice. (How to keep your New Year’s Resolutions)
  • Get back to scrappy… and do fewer things, better. (inc.com)
  • outline the small, manageable steps you’ll need to take in order to achieve [your resolutions]… [Create a] a step-by-step plan…  (forbes.com)
  • [When you encounter] setbacks, don’t throw in the towel. Pick yourself up and start again. Setbacks are not a sign of failure; they are opportunities to learn and start again. (huffingtonpost.com)
  • Counterbalance all of these resolutions with a resolution that inspires you. Something you just want to do… Something that just makes you happy to be alive for another year. (psychologytoday.com)

Not bad coaching, right? So far I’ve got goal and guidance. What’s missing? Inspiration. For the rocket fuel of success, no better place to turn than Seth Godin.

The thing is, we still live in a world that’s filled with opportunity. In fact, we have more than an opportunity — we have an obligation. An obligation to spend our time doing great things. To find ideas that matter and to share them. To push ourselves and the people around us to demonstrate gratitude, insight, and inspiration. To take risks and to make the world better by being amazing.

You get to make a choice. You can remake that choice every day… you have the power to change everything that’s to come. And you can do that by asking yourself (and your colleagues) the one question that every organization and every individual needs to ask today: Why not be great? (fastcompany.com)

I always and forever agree: we live in a world filled with opportunity. And we have an obligation to find, create, inspire and share greatness. In order to do so, we have an obligation to take risks.

I mentioned earlier that I mostly failed to deliver Rosslyn Redux to its audience. There are two exceptions. Last April the Rosslyn Redux blog was born. Nine months and four dozen posts later readership is growing and the chronicle/adventure is evolving. While working through the book manuscript the blog offers an open workshop to learn from my readers what is working and what is compelling and what is not. Reader comments and feedback have become an invaluable measure of my storytelling and focus, and I’m excited to ramp up the posts in the new years.

The second exception was Redacting Rosslyn, a solo performance at The Depot Theatre of readings, storytelling and vignettes ranging from a wader-wearing Amazon named Rosslyn to a perennially pickled bathtub yachtsman. Turning my book inside out for a capacity audience was scary and thrilling and addictive. I wanted to stay in that collaborative space, that creative tension between storyteller and audience forever. It was the first time that I’ve invite the public into the story, the first time I’ve shared the characters and scenarios with which I’ve been obsessed for years. The performance explored the uncanny parallel between renovating Rosslyn and redacting the Rosslyn Redux manuscript.

Renovating Rosslyn was an adventure. Writing and editing Rosslyn Redux is an adventure. Redacting Rosslyn is an interstitial adventure tucked into the folds of both, a wander into the unfamiliar. And it demands new methods and rhythms, new risks, new exploration. (rosslynredux.com)

In this world filled with opportunity, this world in which we have an obligation to take risks, the blog and the live performance were my first two forays into the fulfillment of my 2011 new year’s resolution. In 2012, they will serve as the foundation upon which I find, create, inspire and share greatness.

I do hereby firmly resolve to publish Rosslyn Redux in multiple formats in 2012. In the weeks ahead I resolve to define small, measurable actions and to arrange them into a viable timeline in order to produce specific, achievable outcomes. I’ll organize a step-by-step plan and reduce it to the fewest, most necessary elements in order to succeed. I’ll get scrappy when necessary, and I’ll turn setbacks into lessons that will propel me toward my goal. One year from today I will celebrate success.

Thank you for your confidence!

 

Storytelling from Cave Fire to Kindle Fire

Storytelling from Cave Fire to Kindle Fire

Storytelling from Cave Fire to Kindle Fire (image by virtualDavis)

Isn’t digital storytelling just enhanced storytelling? It’s just the newest chapter in humanity’s quest to improve the way we tell stories. We instinctively yearn for better communication, for storytelling innovation. And yet digital books, audio books, multimedia books tend to meet resistance despite their obvious appeal.

New scares old. Old doesn’t quite understand new. Or doesn’t want to…

In “Is It A Book, Is It A Movie…No, It’s Movie-Book!” we get a glimpse at the book world’s awkward response to digitally enhanced storytelling.

Many eBook writers shy away from multimedia publishing, preferring instead to stay with straight text… An eBook that features multimedia is not an eBook, they say. It’s… an app… What IS an eBook with multimedia? Can we continue to call an eBook an eBook knowing that now it may feature multimedia? … What about audio books? … [Or] movie-books… (Technorati Entertainment)

Let’s call it digital storytelling. Or storytelling in the digital age. Maybe we should just call it storytelling, because — no matter how resistant the publishing industry and book critics and schools and libraries may be — the public is embracing (and will continue to embrace) storytelling in all of its innovative new forms.

Let us imagine the first time a storyteller added innovative new technologies to their bag of tricks. Picture the proverbial caveman standing by the bonfire with his family, talking about the hunt from which he’s returned with a week’s food. In telling the story of creeping up on his prey, he describes his cautious steps, following the fierce Bigmacosaurus, slowly, quietly all afternoon. Until afternoon turned into evening. As daddy caveman describes the fall of night he slowly extinguishes the campfire leaving his wife and children sitting in the dark around the glowing embers. They pull closer together, absorbed in the story. Now dad begins to pace around them in the dark as he speaks, so that they are never quite sure where he is, and he begins to breath deeply, hoarsely, imitating the sounds of the Bigmacosaurus. And suddenly he leaps across the embers and pretends to drive his spear into the Bigmacosaurus, just barely illuminated as he writhes on the ground, bathed in the dull red glow of the embers.

The end.

“Time for bed, cave kiddies!” he bellows. But they don’t move. They cling to their mother, scared to death.

So dad adds kindling and blows on the embers, resuscitating the fire. Within a few minutes the interior of the cave is once again illuminated. The children are less afraid, but still too nervous for bed.

“But what if the other Bigmacosauri followed you home?”

“Yes, what if they come and get us tonight while we sleep?”

Dad takes a charred branch from the fire and proceeds to draw a picture on the cave wall. In the crude illustration a hunter with a spear crouches in tall grass beside a herd of Bigmacosauri. He explains to his children that he discovered the heard around mid-day, far away. He draws the sun directly overhead, and adds wavy water to portray the lake located half a day’s journey from the cave. Then he moves down the wall and draws himself in the mountains pursuing a single Bigmacosaurus, the sun much lower to the horizon now. He explains to his children that he successfully split the heard, forcing the biggest Bigmacosaurus to run toward the mountains which lay between their cave and the lake. He draws a herd of stampeding Bigmacosauri running off into the distance where the sun sets on the far side of the lake. His next drawing is of the the hunter right next to the Bigmacosaurus, spear high in the air about to plunge. A crescent moon is high overhead. He explains to his children that he wanted to drive the Bigmacosaurus as close as possible to home so that he could minimize the distance he would need to carry the meat. He explains how hard it was because wild Bigmacosauri are scared of cave men and don’t like to come near them. But daddy cave man succeeded, and now they have plenty of food. But the next time he wants to hunt a Bigmacosaurus, he will have to go all away around the lake to the far side where the sun sets. He draws one last picture, looking across the vast lake at tiny Bigmacosauri no larger than ants speckling the horizon beneath the setting sun.

The children have fallen asleep in their mother’s arms, so the parents carry them to their beds and tuck them in.

So far, nothing’s unusual about this, right? Just another evening at the cave.

But when the parents tuck themselves in, the cave man’s wife rolls over to her husband to whisper.

“I don’t know what you thought you were doing tonight, extinguishing the fire, making all those beastly noises, reenacting the hunt, drawing on the walls. Look how much you scared the children.”

“I’m sorry, I didn’t mean to scare them so much. I always tell them stories…”

“I know. Stories are good. But all that other stuff, it’s just, I don’t know. Not right. Can you just stick with storytelling? Just words?”

“Yes, dear.”

“Thank you. Good night.”

“Good night.”

But the next day the cave kiddies beg for a story. “Like last night, daddy. Not the boring old way.”

“Yes, like last night. Pleeease?”

Mother grimaces.

Father looks at mother and shrugs.

Fast forward. YouTube, Audible, Vook, iPad, Storify and SoundCloud blur past. From cave fire to Kindle Fire… Onward!

Arm Wrestling Amazon for Authors

Amazon Kindle

Amazon Kindle (Photo credit: agirregabiria)

Would you arm wrestle a two-ton gorilla? What if your life depended on it?

Mike Shatzkin tackles the two-ton gorilla in the publishing room in his post “Competing with Amazon is not an easy thing to do”.

According to Shatzkin, traditional publishing has no other choice but to belly up to the bar, prop their elbow on the sticky surface and palm-to-palm it with the furry behemoth. Daunting but unavoidable. Shatzkin identifies the foundation of Amazon‘s power play:

  1. Amazon is, by far, the most book-industry-focused company that is actually active in endeavors much larger than the book business…
  2. Amazon executes. Their hardware and software and platforms and content delivery all work just about perfectly…
  3. Amazon is the runaway market leader in the only two segments of the book business that are growing — ebooks and the online purchasing of print — and they are cleverly leveraging the leadership position they have to make challenging them even more difficult in the future… (The Shatzkin Files)

Amazon sounds more like a three-ton gorilla! Shatzkin acknowledges that competing with Amazon won’t be easy, and his perspective may oversimplify the equation for the sake of painting a clear picture, but — let’s face it — the picture’s clearer every day!

There is really only one way for publishers to compete with Amazon for authors in the future and that’s to find book customers Amazon doesn’t have, either by working through other retailers or by creating direct publisher-to-customer contact. The percentage of sales which go to Amazon is the single most important barometer of a book publishing company’s future. Of course, every publisher wants to make their Amazon sales grow. Their challenge is to make other sales grow faster. (The Shatzkin Files)

And with Amazon’s newest venture, the Kindle Owner’s Lending Library, that proposition is growing even more challenging than it already was.