Your story is the price of admission to the campfire discussion that is happening around your products and services every day. Without a Story – you are just an annoying salesman. ~ PushingSocial.com
We tend to get hung up on the “bells and whistles” when we talk about digital storytelling. Substance? Oh, we’ll get to that later. Later? Why bother telling a story at all if you haven’t covered the basics. It doesn’t matter how spiffy the wrapper if the gift is overlooked. Stanford’s posting is a reminder that you must build a good brand story if you want admission at the digital campfire. He offers three tips:
- Tell your brand story from your customer’s POV
- Create mini-stories about the benefits of your product/service
- Adapt you brand story for use on multiple social media platforms
“Let me tell you a story…” It’s almost always a winner. No doubt you’ve tapped the interest of you listener/reader/viewer, especially if the context/relationship promises relevance. But even when it doesn’t, it’s human nature to be curious, to enjoy storytelling, to make time for a short narrative adventure before plunging back into the quotidian.
Stanford is spot on when he observes, “In our zeal to evangelize Social Media – we forgot to tell you about WHAT you should be talking about!” Bingo. The abundance of powerful digital storytelling tools available today is enchanting. And sometimes we become so enchanted with the “how” that we forget the “what”. Summer marks the much anticipated season of dazzling special effects blockbuster movies, and yet audiences often complain that a movie fell on its face because it had no story. Snazzy visuals, sound effects and superstar actors can’t redeem an ill-crafted story. Thanks for bringing the focus back to the basics!
Read the full posting at PushingSocial.com.