“Back when I first got on the Internet, I saw networking as the next great leap in human evolution, that we were moving towards a new networked organism. And I’m amazed at how few of us have actually decided to participate in this project. In a digital age, or in any age for that matter, whoever holds the keys to programming ends up building the reality in which the rest of us live… If we don’t seize the opportunity to remake our world, I promise you someone or something else will do it for us.”(from video trailer, above)
Boo! This book trailer for Program or Be Programmed by Douglas Rushkoff(@rushkoff) might startle you — should startle you! And if it doesn’t, you may already be programmed. Passive. Absorbing, consuming, yielding, surrendering…
“If you don’t know what the software you’re using is for, then you’re not using it but being used by it.” (from video trailer, above)
This promises to be a provocative read. And Rushkoff is presenting at Mediabistro’s eBook Summit on December 15th, explaining “why he left his traditional publisher for a new house — exploring the struggles of an author and journalist in the new publishing environment.” I’m looking forward to hearing what he has to say.