A Place to Relax

Calm.com "A Place to Relax"

Calm.com “A Place to Relax”

Sometimes (like this morning) I need a reminder to unplug, unwind, untether, and drift.

Mindfulness meditation. A bike ride. Windsurfing. Pruning fruit trees. Gardening. Walking. Alone. Maybe my dog. And whatever critters I happen upon.

But sometimes I push it back. Again. And again. Until I finish this project. This phone call. This email. This errand.

Calm? Relax? Are you kidding? When? Where? How?

Sometimes it’s challenging to leave time for calm. Time to relax. Time to drift…

A Place to Relax

There’s no longer any excuse. Two minutes. Or ten if you’re feeling decadent. That’s all it takes at calm.com, “a place to relax”.


Try it now.  Find your calm.


Curiosity got the better of me. Who are the good folks behind calm.com? No About Us page and no hint of a link to any company or person kind enough to help me uncrank. My dear friend, Twitter, offered some help where @calmdotcom is engaging in dialogue with fans including this exciting update.

@ hi guys, I love your website, why don't you make also a 20 min relaxation? thanks for your work
Paolo Roganti
@ hi, we are going to add a 20 minute session really soon - hang tight!

That’s good news indeed. Although twenty minutes is probably a bigger slice of time than most visitors will dedicate. Quick calm. Calm on demand. These are the sizzle in the steak for an online meditation coach. Twenty minutes is enough time to de-velcro my posterior from my desk chair and head out into real nature, birds, water flowing. But it’s nice nevertheless, if for no other reason than it shows they’ve been receiving positive feedback and encouragement to roll out a longer format meditation.

A few other recent accolades to pass along via Twitter to reinforce the good vibe before I ask an innocent question that might be perceived as cynical. It’s not, of course. ;-)

Any morning that is insanely hectic leads me to http://t.co/8rGnSwAs for a break to restart and recharge.
Nation Hahn
You have to appreciate a CEO sending a company email telling everyone to take a few minutes off with http://t.co/klFPTTSe
Nate Knox
Just finished a double session on @. It's amazing. I can still see and hear nature even when I've been too busy to go for a hike.
Katy Elizabeth
http://t.co/cC8Y6rBe could be a way for people to build a meditation habit while at work, the place where most people need it most.
Victor Mathieux

Hmmm… Lots of calm.com love. Now time for my question: Is there a connection to bcalm wellness drink? Not sure. A few suggestions, but no confirmation.

Mashable‘s Stephanie Haberman believes that calm.com is the most relaxing 2 minutes you’ll spend online:

In the frenetic, crazy, digital world we live in, sometimes it’s necessary to take a step back and smell the roses. Calm.com, a relaxation therapy website, gives the stressed-out masses a place to relax… Try it. Your sanity level will be glad you did. (Mashable)

And The Inquisitr ‘s James Johnson suggests that calm.com is designed to do almost nothing but offers a lukewarm review:

I actually did find the gentle music to be rather relaxing… Was I rejuvenated and ready to go about my day for another 10 hours? No. However I could definitely see where a writer stuck on a paragraph or a stressed out computer programmer could find solace in a few relaxing minutes involving a website that asked them to do absolutely nothing after making their selection. (The Inquisitr)

In short, calm.com is a clever idea. Well executed. Simply. Elegantly. With no shilling. And yet… I can’t help but wonder, is this a marketing concept for a consumable of some sort? Or is it the gift of a benevolent tech geek with a meditation habit? Either way, thanks. Great concept. I’m hooked.