The greatest benefit of social media for indie authors is the chance to make and build connections with other authors, readers and publishing industry professionals. The quality of these connections (how consistent, how useful, how deep, how much trust. how good is your actual product/book/service?) will determine how many of your social media pals actually “convert” i.e. buy your book, interview you, review your book, give you a contract, share your posts etc.
This where your advantage lies because you, one man/woman writing publishing phenom that you are, can build deeper connections than the Stephen King’s and Susan Collins of this world. Success and popularity can often decrease the depth of social media connections simply by dint of the numbers involved. Elite twitterati like Neil Gaiman and Paul Coehlo have mostly one way relationships with their followers because they can’t afford to read what all those followers have to say in turn.You don’t have that problem. (penswithcojones.com)