Build a Better Blog Community: Find Your Why

Find Your Why: Step #1 for building a better blog community

“When genuine passion moves you, say what you’ve got to say, and say it hot.” ~ D. H. Lawrence

Justine Musk (@justinemusk) knows a thing or ten about cultivating a blog community and — as per her creative badass reputation — she dishes up the goods unprocessed, uncooked and ungarnished. I think of her blog a little bit like a macrobiotic diet for creative people.

Except less daunting. And more enticing.

I guess macrobiotic isn’t quite the metaphor I’m reaching for. Raw? Cold? No…

Justine Musk is passionate and she says it hot! D. H. Lawrence would be proud.

She’s curious. She’s brave. She’s unafraid. She’s a hungry learner. And a great teacher.

I follow her blog precisely because she practices what she preaches in her post, “how to start creating your blog community“. Find your why. Teach to learn.

Justine Musk: Find Your Why

you have to go beyond pretend and find the real… ask yourself why you do what you do in the first place: what compelled you to… write this novel, paint these paintings…

After all, it’s your Why that fuels you.

It’s also your Why that connects with people on an emotional level, stirs and inspires them, creates loyalty to your business, your art, your brand. You.

So find your Why.


Create a question around your Why that genuinely intrigues you. As you explore the different aspects of it, you put out content that (hopefully) entertains and enlightens your right readers, draws them in, invites them along on the journey with you. You teach to reach, but teaching goes both ways. The community learns from you, and you learn from the community.

The best way to learn something is to teach it. Or as a friend of mine likes to point out, “We teach what we most need to learn.” ~ Justine Musk

When I began teaching during my graduate school years, I felt like I was cheating the system. Getting paid to learn? Better not let anybody find out!

The best teachers are the best learners. Perpetual learners. Open minded learners. Generous learners. And a blog is in many ways the ideal 21st century classroom. A digital olive grove.

Find your why and hunt down answers as if your very being depends upon it. It does. And when you discover more questions than answers, don’t worry. You’re headed in the right direction.

As others flock to your digital olive grove, you just may find that a few of your students are your best teachers. And we’ll support and encourage you every step of the way. Try us!


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