Do We Need to Kill Social Media?

Unfortunately, today’s “social media” conversation is all too often like the Buddha on the road. Instead of discussing the profound impact the phenomena is having within businesses, society and brands, the conversation is often focused on setting up a Twitter account or the next “viral video” — tempting eye candy that shifts the attention away from the transformative nature of this emerging form of human communication. It can be argued that the term “social media” itself is stunting the potential of the very force it is trying to describe and, hence, has outlived its usefulness.


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