I’ve come to see book bloggers as indispensable to authors, especially first-time authors.
~ Miriam Gershow
It turns out that even a top drawer print run and allstar mainstream media buzz, the job still fell to her to keep the novel visible and selling. And she did, due in part to her discovery that book bloggers are an essential (and friendly) ally.
One of the most surprising things about book publishing is that after the initial fanfare and reviews and readings… there is almost a deafening silence… suddenly it was my responsibility to keep the buzz going. (Guide to Literary Agents)
For Gershow, and for an ever-increasing parade of authors, the blogosphere and its social media cousins offer affordable word of mouth relationships directly with readers. As the data maelstrom grows louder and more overwhelming, more and more readers are tuning out. Traditional marketing channels are less effective than they used to be. But bloggers invest themselves day after day in cultivating a loyal readership. Blogger recommendations are respected, trusted and acted upon.
I do know that when a book is talked about in the blogosphere—especially by the insatiable bloggers with their insatiable readership—it keeps that book alive in the public consciousness.
Besides, authors have far greater accessibility to bloggers than they do to mainstream media outlets. So time and effort invested in courting bloggers is far more likely to pay off. But that’s not all, Gershow confides. Writers need book bloggers for their delicious soul food!
And… bloggers are good for the writer’s soul… They remind me that what I’m doing matters. And for that alone, they are worth their weight in books.