virtualDavis

ˈvər-chə-wəlˈdā-vəs Serial storyteller, poetry pusher, digital doodler, flâneur.

Why Writers Need Bloggers

I’ve come to see book bloggers as indispensable to authors, especially first-time authors.

~ Miriam Gershow

When Miriam Gershow (@miriamgershow) published her novel The Local News she landed coveted reviews in The New York TimesMarie Claire andLadies Home Journal. Home Run! Or not…

It turns out that even a top drawer print run and allstar mainstream media buzz, the job still fell to her to keep the novel visible and selling. And she did, due in part to her discovery that book bloggers are an essential (and friendly) ally.

One of the most surprising things about book publishing is that after the initial fanfare and reviews and readings… there is almost a deafening silence… suddenly it was my responsibility to keep the buzz going. (Guide to Literary Agents)

For Gershow, and for an ever-increasing parade of authors, the blogosphere and its social media cousins offer affordable word of mouth relationships directly with readers. As the data maelstrom grows louder and more overwhelming, more and more readers are tuning out. Traditional marketing channels are less effective than they used to be. But bloggers invest themselves day after day in cultivating a loyal readership. Blogger recommendations are respected, trusted and acted upon.

I do know that when a book is talked about in the blogosphere—especially by the insatiable bloggers with their insatiable readership—it keeps that book alive in the public consciousness.

Besides, authors have far greater accessibility to bloggers than they do to mainstream media outlets. So time and effort invested in courting bloggers is far more likely to pay off. But that’s not all, Gershow confides. Writers need book bloggers for their delicious soul food!

And… bloggers are good for the writer’s soul… They remind me that what I’m doing matters. And for that alone, they are worth their weight in books.

Mentors & Mavericks: Writer’s Digest Conference 2011

On January 21-23 I attended the 2011 Writer’s Digest Conference. I arrived focused on my book, my book pitch and my publishing goals. I left focused on new friends and acquaintances, a community of writers and publishing industry professionals who shared their visions, ambitions, guidance and encouragement. Listen to my wide wandering reflection on this transformation or read audio transcription.

I’ve collected the social media artifacts from those three days into an illuminating if cumbersome archive of the event:

I’ll continue to curate and weave my commentary into this collaborative coverage in the days ahead. Please contact me (@virtualDavis) to recommend blog posts, etc. that I’ve overlooked. Thanks!

The highlight of the Writer’s Digest Conference was the people. I’m referring to both the  presenters and the other attendees. As a writer, I find that it’s all too easy to disconnect — to become isolated — not socially but professionally. And yet, I love to connect and interact. I yearn for feedback and criticism and guidance and encouragement. This is a big reason why I teach, act, blog, flinflan, tweet and tell stories. Writing demands connecting and community. Last weekend’s conference delivered both, engaging me directly with writers, readers, publishing veterans and innovators.

In addition to the curated archives above, I’ll blog on several of the most memorable presentations over the next week or two. I’d like to start today by acknowledging one presenter who profoundly impacted me, Jane Friedman (@janefriedmanThis woman’s a dynamo! Behind those coquettish ringlets and a smile that feels like a bear hug from an old friend, Jane Friedman is all genius. No joke. And not only publishing-smart, but savvy-smart. And generous-smart.

You see, I was Friedman’s student even before attending her “Your Publishing Options” session on Saturday morning. She didn’t know it; she didn’t even know me. But her No Rules blog has been a critical component of my crowdsourced MFA in recent months. Then, a little over a week ago, I attended her “3 Secrets for Selling Your Nonfiction Book Live Webinar“. Ninety minutes of real-time Friedman instructing me how to compose an effective book query. Great class!

She answered questions and disected queries submitted by participants in the webinar. My learning curve went vertical. But the most helpful was yet to come. I’d mentioned to Friedman that I’d be pitching my book at #wdc11, so she revised my bloated book overview into an amuse-bouche to tempt literary agents during the Pitch Slam. And she did so almost immediately despite the fact that she was preparing for her battery of presentations and traveling halfway across the country. She communicated and encouraged me via three separate social media channels. All, without having ever met me!

In short, Friedman had won my gratitude and admiration even before her Saturday morning presentation on traditional publishing, niche presses and self-publishing. Then she proceeded to deliver what was easily the most organized, efficiently delivered and content-rich presentation that I attended all weekend. She observed that all three publishing options are relevant today (“they’re almost all on equal footings now”) and mapped out the pros and cons for each. She instructed us to evaluate how we connect with readers in order to select the publishing channel most compatible with our own strengths. Although the self-publishing route demands the greatest entrepreneurial spirit, Friedman emphasized that all three require writers to actively market and promote their work. Nobody is exempt.

Friedman illuminated the dark nooks and crannies of today’s publishing world while empowering a capacity audience of aspiring writers to chart their own course. She acknowledged that it helps to have a “partner” or mentor in the publishing community, and I realized why she’d already had such a profound impact on me. Her blog and webinar are the closest I’ve come to having a writing mentor since college, half a lifetime ago!

I’ve written since high school; I’ve taught writing; I’ve edited and published online and offline journals; and I’ve even mentored others. But I’ve never sought out an experienced, confident coach to help me become a published author. Why not?

I suppose, like many writers, I’ve identified the writing practice with solitude, with head down focus and perseverance, with forging my own course. I suppose, like many writers, I’ve been stubborn and overconfident that I can (must?) navigate this adventure independently.

But Jane Friedman and Dan Blank and Richard Nash and Patricia V. Davisand Al Katkowsky and a half dozen literary agents and several dozen writers grabbed me, jerked my blinders off and showed me that I’m not alone on this journey. We’re a community full of wise mentors and inspiring mavericks. Writers who opt out of this community are sacrificing the very guides, resources, and opportunities which can accelerate their progress as writers. And they are overlooking the friendship and encouragement of the most compatible colleagues out there!

And so, I return to the Adirondacks, to my desk, to my manuscript. But unlike my writing practice before the Writer’s Digest Conference, I have discovered a new passion, focus, strategy and community. I am now ready to seek out the mentors and mavericks who will shape my adventure. I’m ready to embrace my fellow adventurers, starting with a warm “Thank you!” to everyone I met at the Writer’s Digest Conference and to those of you who followed along via #wdc11. And I am ready and eager to bear hug all of you who follow, support, critique, encourage and teach me via TwitterFacebook, the virtualDavis blog and my Flinflanerie newsletter. Thank you!

Writer’s Digest Conference 2011, Part #1

The Writer’s Digest Conference 2011 (NYC 1/21-23) promised exactly the sort of publishing nuts and bolts I’ve been looking for:

  • Getting Published in the Digital Age: How to get published in the digital age!
  • The Future of Publishing: What is the future of publishing?
  • Platforms and Social Media: Why do writers need a platform and how do they build that strong platform?
  • Perfecting Your Pitch: Learn how to perfect your pitch at the Writer’s Digest pitch slam!
  • Honing Your Craft: Learn how to write a page turner in any genre!

It even offered a speed-dating-esque Pitch Slam for writers to practice manuscript pitching techniques taught in the presentation sessions. Throw in the opportunity to meet other writers and the single best opportunity to crowdsource Rosslyn Redux among a targeted book audience, and I’ve been anticipating the Writer’s Digest Conference the way teenagers anticipate summer vacation.

And I wasn’t alone! The pre-conference buzz grew frenzied in the days leading up to Friday’s opening session. What follows is a beta mashup from Friday’s sessions. I’ve aggregated and curated digital artifacts from Twitter, blogs, etc. to tell the digital story of Writer’s Digest Conference 2011. I hope you enjoy the journey. And I genuinely hope you’ll let me know what I’ve missed so that I can include and preserve it for writers who were unable to attend the conference. Please tweet me (@virtualDavis) or contact me directly if you come across great tweets, blog posts, videos, etc. that I should add. Thanks!

All the #wdc11 graffiti that’s fit to curate! I’m gathering and sorting the most compelling digital artifacts from the 2011 Writer’s Digest Conference taking place in New York City on January 21-23. The data wave is swelling, so I’m sure to miss plenty. Don’t hesitate to bring more goodies to my attention.

All the #wdc11 graffiti that’s fit to curate! I’m gathering and sorting the most compelling digital artifacts from the 2011 Writer’s Digest Conference taking place in New York City on January 21-23. The data wave is swelling, so I’m sure to miss plenty. Don’t hesitate to bring more goodies to my attention.

http://storify.com/virtualdavis/writers-digest-conference-2011

Buzz: Writer’s Digest Conference 2011

All the Writer’s Digest Conference 2011 buzz that’s fit to curate! I’m gathering and sorting the most compelling content, but I’m sure to miss plenty. Don’t hesitate to bring more goodies to my attention. See you all soon at #wdc11…

http://storify.com/virtualdavis/buzz-writers-digest-conference-2011

Don’t Write, Create

Writers basically have two choices: they can build enough of a platform to entice an acquisition, or build one that’s bigger than just books and enables their long-term independence. (And by independence, I mean making a sustainable living, not just self-publishing your book via Amazon or Lulu or Smashwords and declaring yourself an “indie”.)

Similar to work-for-hire vs. creator-owned, it’s evolving into the difference between being a writer and creator. In the digital era, writers sell stories, while creators build storyworlds.

The former is a transaction-based existence focused on the traditional publication of books or articles, with everything else viewed as ancillary. The latter is an approach that sees traditional publishing as just one of many ways via which a storyworld — your fictional universe — can be experienced, and focuses on your ability to reach and engage with readers across a variety of channels. (loudpoet.com)

Why “limit yourself to just writing and publishing a book?” Guy LeCharles Gonzalez asks over at loudpoet.com. The ever burgeoning array of media channels is encouraging a new era of writers, storytellers who see the transmedia evolution as an exciting and promising renaissance.

What about you? Do you long for the black and white publishing world of yore? Or are you ready to embrace the multimodal storytelling opportunities emerging today? And tomorrow?

One Question Writers Should Never Ask

Did I like the book?

Full stop! Do you ever find yourself asking this question after finishing a new book?

A Labrador Retriever in the snow.

Image via Wikipedia

I’m not sure I’d go so far as Nathan Bransford because it’s natural, almost instinctual to size up a read according to your own personal like/dislike criteria. But don’t stop there. My sub-four year old nieces are accomplished like/dislike experts. So is my Labrador Retriever, Griffin. It’s pretty well ingrained in the DNA of humans and those critters who mingle amongst us. But it’s not the most valuable assesment tool. Probe deeper, Bransford reminds us. Especially if you’re an aspiring writer — essaying to leap from unpublished, unread obscurity to scribbling fandom — you must learn to asses books, especially widely purchased and read books with more useful metric.

“X sucks.” … [If] this is all an aspiring writer is taking from a book, they missed the main point of reading it. All they figured out is whether they liked the book or not… the one question that aspiring writers should never ask themselves when reading a book is, “Do I like this?” … Who is that question about? Well, it’s about you. It’s about your taste, and whether the book fit in with your likes and dislikes. It’s not about the book. It’s about you and whether the book spoke to you… but plumbing the depths of our likes and dislikes is about entertainment, it’s not knowledge that is overly helpful as a writer. Knowing your likes and dislikes will help you imitate, but it won’t help you learn tools you can really use.

The real question aspiring writers should ask is not whether they liked a book, but whether they think the author accomplished what they set out to accomplish. How good is the book at what it is trying to do? … Once you start looking at an author’s intent, you’ll start to see where they succeeded and didn’t succeed at what they were trying to accomplish. And you’ll also start seeing that what most megabestsellers have in common is that the authors were phenomenal at delivering the thing(s) they set out to accomplish and at giving readers the experiences they wanted to give them. You’ll start absorbing the positive attributes of books you might not even like all that much.

Asking this question and really thinking about it is the place where nuanced reading starts, and where writers will start noticing craft, technique, and things they can actually use when they write. (Nathan Bransfor’s Blog)

“Knowing your likes and dislikes will help you imitate, but it won’t help you learn tools you can really use.” Great observation! And the intent/accomplishment metric offers plenty of value to the aspiring writer even when the the like/dislike metric offers nil. So chock up another valuable lesson to Nathan Bransford. If you missed them first go-round, here are several others:

Writing Where She Goes

 

Writing RoadsJulie Roads is a writer, a blogger, a speaker. Writing Roads proclaims her wares, and her blog captures the whims and woes of the writing/copywriting/momming existence. Julie Roads is on twitter too, if you want the even more unfiltered soundtrack. And the website design? Clever and organized albeit slightly cluttered. In a good way. Like a writer’s desk…