Does your Monday morning need a booster shot? The latest public improv mission by Improv Everywhere will smear a grin across your mug. I promise.
Produced in collaboration with Ice Theatre of New York, “Worst ice skater ever?” opens with an apparently novice ice skater stranded alone on the rink at New York’s Bryant Park. His transformation from clutz to expert is funny, yes, but also beautiful in that way you’ll find hard to explain to your colleagues at work…
Powerful, poignant and totally innovative storytelling! And a bit of a tear-jerker (of the happy variety) too… Long live the flashmob! Echoes of Improv Everywhere, don’t you think? Tell me you didn’t find yourself longing for this emotional welcome the next time you land at an airport?!?! Kudos to T-Mobile for super innovative storytelling.
Aside from the emotionally charged experience and story, the underlying idea that life is for sharing is compelling, timely and powerful. We live in the digital age when it is easier than ever before to share an event like this “spontaneous” welcome home concert in Heathrow airport. Indeed the video cuts repeatedly to travelers recording the event on their mobiles. Photos, videos, phone calls… this is the age of immediate, virtually universal sharing. And the powerful message underlying this advertisement for T-Mobile is that connecting with others to share beauty, to share happiness is magical and humanizing. It’s a universal desire. Too often we all fall into ruts of isolation passing through each others’ lives like ghosts, like passengers in an airport. But moments when our isolated, insulated bubbles pop and we are connected, even temporarily to others is what makes life worth living. We are inherently social creatures, but we’ve been socialized to wear blinders, to limit connection with those around us. Storytelling — and, in this case, T-Mobiles communication tools and network — bridge the divide between us. Okay, time to lay off! I’ve become gushy and repetitive. (The sign of an effective advertisement!)
“I saw people looking and old people laughing… You move… make spirit… people… It’s good fun. I tell what I am feeling. Everybody’s happy!” The old fellow at the end of the video nailed it. Improv Everywhere moves people. Make people laugh. Makes people happy. Another you’re-making-the-world-a-better-place mission. Thanks!
That image above is one of the “picture poems” I included in 40×41: Midlife Crisis Postponed and it combines contour drawings that I made in 1994 during my final year in college with abstractions from photographs that I took in Peru in 2011. I’ve previously posted elements of “Contours & Artifacts” in Choice (June 4, 2012) and Wonder (December […]
