ˈvər-chə-wəlˈdā-vəs Serial storyteller, poetry pusher, digital doodler, flâneur.

Fed Slams Google Books

I’d like to get it out on the table at the outset. I’m not a Google hater.

On the contrary, I’m a fan. A huge fan.

Not always. Not blindly. But I can honestly say that Google has changed my life for the better at least several times over. And I believe that Google Books is/will change my life for the better too. But their vision and the many many strings attached are complex.


Why Writers Need Bloggers

I’ve come to see book bloggers as indispensable to authors, especially first-time authors.

~ Miriam Gershow

When Miriam Gershow (@miriamgershow) published her novel The Local News she landed coveted reviews in The New York TimesMarie Claire andLadies Home Journal. Home Run! Or not…

It turns out that even a top drawer print run and allstar mainstream media buzz, the job still fell to her to keep the novel visible and selling. And she did, due in part to her discovery that book bloggers are an essential (and friendly) ally.

One of the most surprising things about book publishing is that after the initial fanfare and reviews and readings… there is almost a deafening silence… suddenly it was my responsibility to keep the buzz going. (Guide to Literary Agents)

For Gershow, and for an ever-increasing parade of authors, the blogosphere and its social media cousins offer affordable word of mouth relationships directly with readers. As the data maelstrom grows louder and more overwhelming, more and more readers are tuning out. Traditional marketing channels are less effective than they used to be. But bloggers invest themselves day after day in cultivating a loyal readership. Blogger recommendations are respected, trusted and acted upon.

I do know that when a book is talked about in the blogosphere—especially by the insatiable bloggers with their insatiable readership—it keeps that book alive in the public consciousness.

Besides, authors have far greater accessibility to bloggers than they do to mainstream media outlets. So time and effort invested in courting bloggers is far more likely to pay off. But that’s not all, Gershow confides. Writers need book bloggers for their delicious soul food!

And… bloggers are good for the writer’s soul… They remind me that what I’m doing matters. And for that alone, they are worth their weight in books.

Buzz: Writer’s Digest Conference 2011

All the Writer’s Digest Conference 2011 buzz that’s fit to curate! I’m gathering and sorting the most compelling content, but I’m sure to miss plenty. Don’t hesitate to bring more goodies to my attention. See you all soon at #wdc11…

All Abuzz about AuthorHive

“Create buzzz for your book” with AuthorHive

Generate Some Serious Book BZZZ : With help from the marketing experts at AuthorHive, your book can be the talk of the town. No matter what your marketing experience or budget, our marketing consultants can help you create an integrated campaign to tell your story. (viaAuthorHive)

Yet another sign of the times, shifting services toward writers, empowering the author to step increasingly into the shoes of the publisher. Have you had any experience with AuthorHive or a similar book marketing service? Is it the wave of the future?

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