It’s the Stories, Stupid!

Chris Camp at LavaCon (video via

“It’s the stories, stupid. So, how you relate to people? How you connect to people? It’s not the data; it’s not the dry content. You’ve got to be throwing engaging content, stories, emotional connections that people can relate to… They want to hang out with experiences. They want to relate to humans. And we’re not just tags and data and facts, we’re people!” ~ Chris Camp

Chris Camp’s LavaCon take-away should be a familiar reminder to all at this point. Right? Wrong? Then watch the video again. Web 2.0 (as well as all effective media, marketing, teaching, etc.) needs to humanize and personalize their message. Real content for real people. Give your audience a reason to care. Tell them stories. Listen to their stories. Weave these stories together and you’ll begin to develop the sort of relationship you need if you want to conect in the digital age.

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