So what does Marvel do to “enhance” its comics? They take away the right to give, sell or loan your comics. What an improvement. Way to take the joyous, marvellous sharing and bonding experience of comic reading and turn it into a passive, lonely undertaking that isolates, rather than unites. Nice one, Misney.
I think that the press has been all over the iPad because Apple puts on a good show, and because everyone in journalism-land is looking for a daddy figure who’ll promise them that their audience will go back to paying for their stuff. The reason people have stopped paying for a lot of “content” isn’t just that they can get it for free, though: it’s that they can get lots of competing stuff for free, too. The open platform has allowed for an explosion of new material, some of it rough-hewn, some of it slick as the pros, most of it targeted more narrowly than the old media ever managed.
If you want to live in the creative universe where anyone with a cool idea can make it and give it to you to run on your hardware, the iPad isn’t for you.
If you want to live in the fair world where you get to keep (or give away) the stuff you buy, the iPad isn’t for you.
Cory Doctorow’s post “Why I won’t buy an iPad (and think you shouldn’t, either)” over at Boing Boing is timely, feisty and smart. The four paragraphs above capture the essence of his argument. Apple, take note! The future is open. To gain a place of enduring relevance, iPad must learn to play well with others.
For my part, I will buy an iPad. And I will challenge its creative limits while exploring my own!
Will you buy an iPad?