New Tech, New Wants

A Sony WM-FX421 Walkman, for stereo cassettes.

Sony WM-FX421 Walkman. (Photo credit: Wikipedia)

Technology creates our needs faster than it satisfies them. (Kevin Kelly)

My Monday morning muse for your ruminating pleasure is actually not mine at all. It’s a quotation from Kevin Kelly’s 1998  New Rules for the New Economy. No longer new, of course, but if you missed out before you’ll find that it’s still relevant and eerily prescient. And did I mention that the blog version lives on his website? And that it’s free?

According to Kelly, we’re hurtling forward, inventing technologies to satisfy our desires and — in the process –  discovering new desires.

Our wants are compounding exponentially… technology creates ever new opportunities for those desires to find outlets and form. (Kevin Kelly

Although the illustrative example, a $50 Sony Walkman (remember cassette tapes?), seems practically ancient, I can’t help but transpose an iPad or even a Kindle Fire.

When a merchant sells a consumer a new Sony Walkman for $50, he is in fact creating far more demand than he is satisfying–in this case a continuing and potentially unlimited need for tape cassettes and batteries. (Paul Pilzer)

Transposed for the digital age:

When a merchant sells a consumer an iPad, he is in fact creating far more demand than he is satisfying–in this case a continuing and potentially unlimited need for digital products (ebooks, videos, games, apps, etc.), physical accessories (from practical screen protectors and card readers to fashion carrying cases), non-physical accessories (warranty extensions, maintenance contracts, customer support, etc.), software updates/upgrades, and–let’s be totally honest–hardware upgrades because sexy new models with more memory, faster processors, longer lasting batteries and retina displays are the MSG that keeps consumers coming back for more!

With writers, publishers, editors, agents and booksellers wandering the Wild West known as the Post-Gutenberg Paradigm, it’s more evident than ever that technology creates more demand than it satisfies. Increasingly tech-centric publishing and storytelling is catalyzing an avalanche of new non-book formats to satisfy consumer demands. New options are invented daily, and yet we’re only beginning to glimpse the world of storytelling possibilities around the corner. Technology is simultaneously sating and creating new demand, seeding storytelling innovation and inventing new consumer desires… Suppose I’m bullish on storytelling in the digital age?!?!

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