Why Authors Need a Platform More than Ever

So here’s the thing: It’s difficult to sell a cookbook now, with a platform, so why would these three unknowns think they can sell a memoir without one? Creating and building a readership takes time, sometimes years. I can think of three possible explanations:

1. They’re unrealistic

2. They’re not serious

3. They don’t believe in themselves enough to invest.

Because if the opposite were true: they’re realistic, serious, and believe in themselves, they’d get to work.