ˈvər-chə-wəlˈdā-vəs Serial storyteller, poetry pusher, digital doodler, flâneur.

Quirky Inventions: Social Product Development

What have you invented lately?

Ever since I was a wee lad (no, I’m not thinking pre-potty training… just after that) I’ve invented solutions, products, worlds, stories. Mostly in my head! At least when it comes to products…

I suspect that most people have done the same thing, spontaneously, accidentally, invented the perfect widget for solving one problem or another. Or maybe you just dream up cool $#&@ because, well, it’s cool. Or beautiful. Or fun.

If this sounds familiar, you need to watch the Quirky Manifesto above, and then you probably need to start submitting your own inventions.

Social Product Development

The folks at Quirky describe what they do as social product development. Accurate. Boring. The video better captures the totally simple idea and the totally complex infrastructure they’ve developed to make this totally simple idea work. Frankly, it’s genius. And a couple of centuries overdue. I know, I know, first you needed telecommunications and then interwebs and then social… blah, blah, blah.

Better late than never. Quirky is smart. Just. Plain. Smart.

Basically, social product development combines the power of global collaboration with the scalable capital, manufacturing, marketing and distribution advantages. Result? Great products that would otherwise have withered on the vine are born, produced and consumed.

Here’s how they describe what they do:

For centuries, becoming an “inventor” has been a hard gig to crack. Complexities relating to financing, engineering, distribution, and legalities have stood in the way of brilliant people executing on their great ideas.

Since launching in 2009, Quirky has rapidly changed the way the world thinks about product development.

We bring two brand new consumer products to market each week, by enabling a fluid conversation between a global community and Quirky’s expert product design staff.

The world influences our business in real-time, and we share our revenue directly with the people who helped us make successful decisions. (About Quirky)

That’s what they do. What do you do? Time to invent!

%d bloggers like this: